Calvin Klein Features K-pop Group NewJeans in Fall Campaign

 Calvin Klein introduced the final chapter of its fall 2024 campaign featuring the five members of the K-pop girl band NewJeans on Tuesday. The campaign was directed and photographed by Gordon von Steiner, and features Minji, Hanni, Danielle, Haerin and Hyein sporting the brand’s new denim and fall essentials.


The campaign video shows the girls moving along to “It Girl” by Kah-Lo, Karma Fields and Associanu. Across the visuals, they are showing off Calvin Klein’s newest jeans, T-shirts and outerwear.


“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”



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